Are we really in No.2 position?
The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014 end. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through 2017. Nearly two-fifths of all mobile phone users—close to one-quarter of the worldwide population—will use a smartphone at least monthly in 2014. By the end of the forecast period, smartphone penetration among mobile phone users globally will near 50%.
Mobile phone users are rapidly switching over to smartphones as devices become more affordable and 3G and 4G networks advance. Smartphone users currently account for a majority of mobile phone users in 10 of the 22 countries included in the forecast.